Something About Company
About EATX (formerly Bull & Roo)
EATX, formerly known as Bull & Roo, is a dynamic and innovative hospitality group based in the United Arab Emirates. With a strong foundation in creative dining and exceptional culinary experiences, the company has transformed the UAE’s hospitality scene. The rebranding from Bull & Roo to EATX in 2020 marked the beginning of an exciting new chapter, reflecting the company’s broader vision for expansion, new partnerships, and the introduction of fresh concepts. While the name has changed, the group’s commitment to delivering quality, innovative dining remains at the core of every restaurant, bar, and concept under the EATX umbrella.
EATX continues to push the boundaries of dining and hospitality with its diverse portfolio of restaurants, bars, and lifestyle concepts, combining international influences with local flavors to create unforgettable dining experiences.
Company Overview:
- Company Name: EATX (formerly Bull & Roo)
- Founded: 2014 (Rebranded in 2020)
- Headquarters: Dubai, United Arab Emirates
- Industry: Hospitality & Culinary Services
- Website: www.eatx.ae
- Key Focus: Innovative dining experiences, diverse restaurant concepts, quality culinary offerings, and exceptional service.
New Concepts and Restaurants by EATX
Since its rebranding, EATX has unveiled a variety of new dining and lifestyle concepts, blending creativity, sustainability, and culinary expertise. Below are some of the standout restaurants and bars that are now part of the EATX portfolio:
**1. Tulum by EATX
Cuisine: Contemporary Mexican & Latin American
Concept: Inspired by the vibrant, colorful coastal town of Tulum, Mexico, this concept brings the flavors of Latin America to Dubai with a modern twist. Guests can enjoy a range of authentic Mexican dishes, from tacos and quesadillas to ceviches and grilled meats, all in a chic and tropical-inspired atmosphere.
Location: Jumeirah Beach, Dubai, UAE
**2. Pasta Bar
Cuisine: Italian
Concept: Pasta Bar offers a fresh and innovative approach to traditional Italian pasta dishes. Guests can enjoy artisanal handmade pasta in a variety of classic and contemporary styles, complemented by an extensive wine list and a stylish, minimalist setting. The restaurant focuses on fresh ingredients and seasonal flavors, offering a truly Italian experience in the heart of Dubai.
Location: DIFC, Dubai, UAE
**3. Soluna
Cuisine: Mediterranean Fusion
Concept: Soluna is an upscale Mediterranean-inspired restaurant with a focus on fresh, locally sourced seafood, grilled meats, and vegetarian dishes. The atmosphere blends modern Mediterranean design with natural elements, creating a serene and sophisticated dining experience. The concept highlights sustainability and healthy eating, with a wide range of organic and plant-based options.
Location: Palm Jumeirah, Dubai, UAE
**4. Dusk
Cuisine: International Tapas & Cocktails
Concept: Dusk is a chic and contemporary rooftop bar and lounge offering small plates and tapas from around the world, paired with expertly crafted cocktails. The menu features a fusion of global flavors, with an emphasis on bold, spicy, and creative combinations. Dusk offers panoramic views of the Dubai skyline, making it a perfect spot for evening drinks, sunset views, and light bites.
Location: Downtown Dubai, UAE
**5. Bungalow
Cuisine: Asian Fusion & Sushi
Concept: Bungalow brings together the best of Asian fusion cuisine with a focus on sushi, sashimi, and grilled meats. The restaurant features a contemporary beach club vibe, with a laid-back yet sophisticated atmosphere. Guests can indulge in a range of sushi rolls, dim sum, and grilled specialties while enjoying signature cocktails in a relaxed, resort-style setting.
Location: Bluewaters Island, Dubai, UAE
**6. Fitzroy
Cuisine: European & Australian
Concept: Fitzroy is an elegant dining concept that combines the best of European and Australian culinary traditions. The menu features a blend of seasonal ingredients and international influences, with signature dishes such as wood-fired pizzas, grilled meats, and fresh seafood. The modern industrial interior design and welcoming ambiance make it a go-to spot for casual dining or a special night out.
Location: Dubai Marina, UAE
**7. Vibe
Cuisine: Modern American
Concept: Vibe is an all-day dining concept that serves contemporary American comfort food with a creative twist. Offering everything from hearty breakfast options to indulgent burgers and gourmet sides, Vibe aims to create a relaxed, fun dining experience. The restaurant’s design focuses on clean lines, neon accents, and a playful vibe, making it an ideal spot for casual meals, brunches, and after-work hangouts.
Location: City Walk, Dubai, UAE
**8. The Lab
Cuisine: Molecular Gastronomy
Concept: The Lab is a cutting-edge dining experience that combines science and gastronomy. Using molecular gastronomy techniques, the restaurant creates visually stunning and interactive dishes that challenge the boundaries of traditional dining. The menu features innovative creations that surprise and delight diners, all served in an ultra-modern space designed to stimulate the senses.
Location: Downtown Dubai, UAE
**9. The Social Room
Cuisine: International Comfort Food
Concept: The Social Room offers a laid-back dining experience centered around comforting international favorites with a gourmet twist. Whether it’s a burger, pasta, or classic brunch options, the restaurant offers flavorful dishes that appeal to all tastes. Designed for social gatherings, the cozy yet stylish space provides an inviting atmosphere perfect for friends and family to connect over great food.
Location: Jumeirah Lakes Towers, Dubai, UAE
**10. Skyline
Cuisine: Modern European & Cocktails
Concept: Skyline is a rooftop bar and restaurant that offers a blend of modern European cuisine with a focus on fresh, locally sourced ingredients. With breathtaking views of the city’s skyline, Skyline provides an upscale setting for cocktails, tapas, and international dishes. The chic ambiance, paired with signature drinks and gourmet bites, makes it a perfect venue for evening cocktails and special events.
Location: DIFC, Dubai, UAE
New Bars by EATX
EATX has also expanded its bar and lounge offerings, creating stylish and unique spaces for guests to enjoy crafted cocktails, premium drinks, and vibrant atmospheres. Here are a few of the standout bars that EATX has introduced:
1. Elixir Bar
Concept: A high-end cocktail bar offering an exclusive menu of craft cocktails, premium spirits, and an extensive wine list. The sleek, sophisticated setting is perfect for intimate gatherings, and expert mixologists curate unique drinks that reflect the latest trends in the cocktail world.
Location: Downtown Dubai, UAE
2. The Glasshouse
Concept: An atmospheric bar with panoramic glass walls offering stunning views of the Dubai skyline. The Glasshouse serves a selection of cocktails inspired by global flavors, premium spirits, and specialty drinks. Its chic design and cozy setting make it an ideal spot for after-work drinks or a night out.
Location: Dubai Marina, UAE
3. Speakeasy 1920
Concept: Speakeasy 1920 transports guests back to the Prohibition era with a hidden, underground bar that specializes in classic cocktails and vintage drinks. The cozy, intimate environment, complete with a retro aesthetic, offers a unique experience that combines timeless cocktails with a modern twist.
Location: Jumeirah Beach Road, Dubai, UAE
Commitment to Innovation and Sustainability
EATX continues to prioritize sustainability, sourcing locally whenever possible, minimizing waste, and focusing on eco-friendly practices across its restaurant and bar concepts. Sustainability, alongside creativity and excellence in cuisine, is a central value for the group, ensuring that every experience is both enjoyable and responsible.
Conclusion
With the rebrand to EATX, the group has introduced a new era of creativity and culinary innovation, offering a range of dynamic, diverse, and high-quality dining concepts and bars. EATX’s new ventures continue to shape Dubai’s hospitality landscape, providing unique experiences for residents and visitors, and positioning itself as a leader in the UAE’s evolving restaurant scene. Whether you’re in the mood for a casual bite, a fine dining experience, or an exceptional cocktail, EATX has something to offer every palate.
