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Introduction

Dubai’s dynamic food and beverage (F&B) landscape is renowned for its diversity, innovation, and rapid evolution. Among the city’s myriad venues, “Hey, Tiger Dubai” has emerged as a name that piques curiosity, blending playful branding with a distinctive retail and hospitality experience. However, the name “Hey, Tiger” in Dubai is often conflated with several similarly branded entities, including Tiger Sugar (a Taiwanese bubble tea chain), Flying Tiger Copenhagen (a Danish variety store), and Tiger Strikes (an entertainment venue). This report provides a comprehensive, evidence-based analysis of Hey, Tiger Dubai, clarifying its brand identity, ownership, offerings, and market positioning, while also addressing the broader context of “Tiger”-branded venues in Dubai. The analysis draws on official sources, recent data, and customer and media perspectives to deliver an exhaustive overview.

1. Brand Concept and Story

1.1. The “Tiger” Brand Landscape in Dubai

The “Tiger” moniker is prominent in Dubai’s retail and F&B sectors, but it is crucial to distinguish between the different entities:

• Tiger Sugar: A globally recognized Taiwanese bubble tea brand, celebrated for its black sugar boba drinks and signature “tiger stripe” aesthetic.
• Flying Tiger Copenhagen: A Danish variety store offering quirky, affordable lifestyle products, operated in Dubai by the Azadea Group.
• Tiger Strikes: An entertainment venue at Megaplex Dubai, featuring bowling, AR cricket, and a café/lounge.
• Hey Tiger: Originally an Australian ethical chocolate brand, with no confirmed standalone retail or F&B presence in Dubai as of early 2026.

The confusion arises from overlapping branding and the proliferation of “Tiger” as a motif for fun, creativity, and indulgence. This report focuses on the Dubai context, with a particular emphasis on Tiger Sugar and Flying Tiger Copenhagen, as these are the most prominent and officially documented “Tiger” brands in the city.

1.2. Brand Story: Tiger Sugar Dubai

Tiger Sugar was founded in Taichung, Taiwan, in 2017. The brand quickly gained global fame for its black sugar boba milk tea, characterized by hand-poured black sugar syrup that creates “tiger stripes” on the cup. The brand’s ethos is to deliver a sensory experience that is both visually striking and delicious, appealing to a wide demographic of bubble tea enthusiasts and social media-savvy consumers. Tiger Sugar’s entry into the UAE market brought this phenomenon to Dubai, where it has established a strong presence in major malls and delivery platforms.

The brand’s narrative emphasizes craftsmanship, freshness (with boba prepared every four hours), and a playful, Instagram-friendly aesthetic. The “Unleash the Tiger in You!” slogan encapsulates the brand’s commitment to fun and flavor.

1.3. Brand Story: Flying Tiger Copenhagen Dubai

Flying Tiger Copenhagen is a Danish variety retailer founded in 1988 (originally as “Zebra”). The brand’s mission is to design products that make people feel good, focusing on affordable, creative, and often whimsical items that encourage sharing and joy. The Dubai stores, operated by the Azadea Group, reflect this ethos with constantly rotating inventory, interactive displays, and a focus on experiential retail.

Flying Tiger Copenhagen’s brand story in Dubai is one of accessible creativity, sustainability, and community engagement, with stores designed as “playgrounds of creativity” for all ages.

2. Founders, Ownership, and Management

2.1. Tiger Sugar Dubai

Global Origins and UAE Operations
Tiger Sugar was founded by Ming Tsung Yang in Taiwan. The UAE franchise is operated by the Chinese Palace Group, a well-established F&B operator in the region. The brand’s expansion into Dubai is part of a broader international growth strategy, leveraging the city’s cosmopolitan demographics and appetite for novel F&B experiences.

Key Personnel and Management
While the global brand is led by its Taiwanese founders, the Dubai operations are managed locally by the Chinese Palace Group, which oversees day-to-day operations, staff training, and compliance with UAE regulations. The group is known for its portfolio of Asian F&B brands in the region.

2.2. Flying Tiger Copenhagen Dubai

Corporate Structure and Franchise Partnership
Flying Tiger Copenhagen is owned by Zebra A/S, headquartered in Denmark. In the UAE, the brand is franchised and operated by the Azadea Group, a leading lifestyle retail company with a portfolio of over 50 international brands across the Middle East and Africa.

Leadership and Management

• Martin Jermiin: CEO of Flying Tiger Copenhagen, overseeing global strategy.
• Marwan Hert: President, Lifestyle Division, Azadea Group, responsible for the brand’s regional rollout and operations in the UAE.

The partnership between Zebra A/S and Azadea Group ensures that the Dubai stores adhere to global brand standards while tailoring the experience to local tastes and preferences.

3. Target Audience

3.1. Tiger Sugar Dubai

Tiger Sugar targets a broad demographic, including:

• Young adults and teenagers: Drawn by the brand’s trendy image, social media presence, and customizable drinks.
• Families and children: Attracted by the playful branding and sweet, indulgent beverages.
• Bubble tea enthusiasts: Seeking authentic Taiwanese flavors and innovative menu items.
• Tourists and expatriates: Looking for global F&B experiences in Dubai’s malls and entertainment districts.

The brand’s appeal is amplified by its Instagrammable drinks and the experiential aspect of watching drinks being prepared with the signature “tiger stripes”.

3.2. Flying Tiger Copenhagen Dubai

Flying Tiger Copenhagen’s target audience is equally diverse:

• Families: Shopping for affordable gifts, toys, and homeware.
• Young professionals and students: Seeking creative stationery, party supplies, and quirky lifestyle products.
• Tourists: Looking for unique souvenirs and gifts.
• DIY and craft enthusiasts: Attracted by the store’s rotating selection of craft kits and creative tools.

The brand’s inclusive, playful ethos ensures that there is “something for everyone,” with products designed to spark joy and encourage sharing.

4. Food and Beverage Offerings

4.1. Tiger Sugar Dubai: Menu Highlights

Tiger Sugar’s menu is centered on black sugar boba milk tea, but also features a wide array of drinks, snacks, and desserts. The following table summarizes key menu highlights based on official sources and delivery platforms:

Tiger Sugar’s menu is designed for both dine-in and delivery, with customization options (e.g., choice of milk, add-ons like boba or coffee jelly). The drinks are visually striking, with the “tiger stripe” effect a key selling point.

Menu Analysis
The menu balances classic Taiwanese flavors with local preferences, offering both traditional and innovative options. The inclusion of savory snacks and desserts broadens the appeal beyond beverages, positioning Tiger Sugar as a casual café as well as a bubble tea specialist. Pricing is competitive for the Dubai market, with most drinks and snacks in the AED 20–28 range, making it accessible to a wide audience.

4.2. Flying Tiger Copenhagen Dubai: Food and Beverage

Flying Tiger Copenhagen is primarily a retail store and does not offer a dedicated F&B menu. However, the store occasionally features packaged snacks, novelty candies, and party food items as part of its rotating inventory. These are positioned as impulse buys or gifts rather than core offerings.

6. Location Details and Access

6.1 Tiger Sugar Dubai

Tiger Sugar operates multiple outlets in Dubai, primarily in high-traffic malls and commercial districts. Key locations include:

• Dubai Mall: Level 2, Food Court, Downtown Dubai. Open daily from 10:30 AM to 11:30 PM.
• Other Locations: Outlets in Dubai Hills Mall, Mall of the Emirates, and other major shopping centers.

Access and Reservations

• Walk-in and Takeaway: Most locations are designed for walk-in customers, with fast service and takeaway options.
• Delivery: Available via major platforms such as Deliveroo, Talabat, Zomato, and Careem.
• Contact: Phone and email contacts are provided on the official website for inquiries and feedback.

6.2. Flying Tiger Copenhagen Dubai

Flying Tiger Copenhagen has established a growing presence in Dubai, with stores in:

• Dubai Mall: Lower Ground Floor, near Waitrose. Open 10 AM to 11 PM.
• Dubai Hills Mall: Ground Floor, opposite Geant Supermarket. Open 10 AM to 12 AM on weekends, 10 AM to 11 PM on weekdays.
• Mall of the Emirates: Ground Floor, nearest parking D. Open 10 AM to 11 PM weekdays, 10 AM to 12 AM weekends.
• Arabian Center Mall: G Floor, Al Khawaneej Street.

Access and Services

• In-store Shopping: All locations are designed for walk-in customers.
• Digital Concierge: Some malls offer digital shopping and delivery services for Flying Tiger Copenhagen products.
• Contact: Each store provides direct phone numbers and social media links for customer support.

7. Unique Experiences, Events, and Special Offerings

7.1. Tiger Sugar Dubai

Tiger Sugar’s unique value proposition lies in its experiential approach to bubble tea:

• Live Preparation: The process of creating the “tiger stripes” is performed in view of customers, adding a theatrical element to each order.
• Limited-Time Drinks: Seasonal and special-edition beverages (e.g., Crème Brûlée Black Tea Latte) keep the menu fresh and encourage repeat visits.
• Combo Deals: Value combos pair drinks with snacks or desserts, appealing to groups and families.
• Social Media Campaigns: The brand frequently runs Instagram contests and encourages customers to share photos of their drinks for a chance to win prizes.

While Tiger Sugar does not host large-scale events, its focus on customization, visual appeal, and limited-time offerings creates a sense of novelty and excitement.

7.2. Flying Tiger Copenhagen Dubai

Flying Tiger Copenhagen is known for its interactive retail experience:

• Monthly Product Launches: New items are introduced every month, encouraging customers to return frequently.
• In-Store Activities: Themed displays, DIY craft kits, and occasional workshops or demonstrations (especially during holidays or special occasions).
• Gift and Party Solutions: The store is a popular destination for party supplies, gifts, and creative projects, making it a go-to for celebrations and gatherings.

The brand’s commitment to experiential retail is reflected in its ever-changing inventory and playful store environment.

8. Social Media Presence and Official Channels

8.1. Tiger Sugar Dubai

Tiger Sugar maintains an active social media presence, leveraging visual platforms to engage its audience:

• Instagram: Regular posts featuring new drinks, customer photos, and promotional campaigns. The brand encourages user-generated content with hashtags and photo contests.
• Facebook: Updates on new menu items, store openings, and customer reviews.
• Website: The official site provides menu details, store locations, and contact information.

The brand’s social media strategy emphasizes visual storytelling, customer interaction, and timely updates on promotions and new offerings.

8.2. Flying Tiger Copenhagen Dubai

Flying Tiger Copenhagen’s social media channels are managed both globally and regionally:

• Instagram, Facebook, YouTube: The brand shares product highlights, store events, and creative ideas for using its products.
• Azadea Group Channels: As the regional operator, Azadea Group promotes Flying Tiger Copenhagen through its own social media and PR platforms, amplifying reach and engagement.

The brand’s digital presence is characterized by playful visuals, DIY inspiration, and community engagement.

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10. Media Coverage, Press Releases, and Collaborations

10.1. Tiger Sugar Dubai

Tiger Sugar’s Dubai launch and ongoing operations have been covered by local media, food blogs, and lifestyle publications:

• Press Releases: Announcements of new store openings, menu launches, and seasonal promotions are regularly distributed via PR channels and F&B news outlets.
• Food Blogs and Influencers: The brand collaborates with local influencers for product reviews, Instagram takeovers, and event coverage, amplifying its reach among younger audiences.
• Customer Features: User-generated content is frequently highlighted on the brand’s social media, fostering a sense of community and engagement.

Tiger Sugar’s media strategy focuses on visual storytelling, influencer partnerships, and timely updates on new offerings.

10.2. Flying Tiger Copenhagen Dubai

Flying Tiger Copenhagen’s entry into Dubai has been widely reported:

• Official Press Releases: The Azadea Group and Flying Tiger Copenhagen have issued joint statements on store openings, emphasizing the brand’s unique concept and partnership strategy.
• Retail News Outlets: Coverage highlights the brand’s expansion plans, sustainability initiatives, and experiential retail approach.
• Sustainability Initiatives: The brand’s commitment to sustainable retail and circularity is frequently mentioned in media coverage, with statements from global and regional executives.

The brand’s media presence underscores its positioning as a creative, accessible, and socially responsible retailer.

11. Competitors and Market Positioning

11.1. Tiger Sugar Dubai

Competitive Landscape
Tiger Sugar operates in a highly competitive bubble tea and specialty beverage market in Dubai, with key competitors including:

• Gong Cha: Another global bubble tea chain with a strong presence in Dubai.
• Sharetea, Boba Tea, and Local Cafés: Numerous independent and chain bubble tea outlets.
• Coffee Shops and Dessert Cafés: Venues offering bubble tea as part of a broader menu.

Market Positioning
Tiger Sugar differentiates itself through:

• Signature Black Sugar Boba: Unique preparation and visual appeal.
• Brand Story: Authentic Taiwanese heritage and global reputation.
• Experiential Retail: Live preparation and Instagrammable drinks.
• Value Combos: Competitive pricing and bundled offerings.

The brand is positioned as a premium yet accessible bubble tea destination, appealing to both connoisseurs and casual consumers.

11.2. Flying Tiger Copenhagen Dubai

Competitive Landscape
Flying Tiger Copenhagen competes with:

• Daiso Japan: Value store offering a wide range of affordable products.
• Miniso, Mumuso, and Other Variety Stores: Similar product mix and price points.
• Gift Shops and Homeware Retailers: Both local and international brands.

Market Positioning
Flying Tiger Copenhagen stands out through:

• Constantly Changing Inventory: Monthly product launches and themed displays.
• Playful, Creative Branding: Emphasis on fun, discovery, and sharing.
• Sustainability Focus: Commitment to responsible sourcing and circularity.

The brand is positioned as a destination for affordable creativity, gifts, and everyday essentials, with a strong emphasis on customer experience.

Conclusion

Hey, Tiger Dubai is best understood as a convergence of globally recognized “Tiger”-branded concepts, with Tiger Sugar and Flying Tiger Copenhagen leading the way in the city’s F&B and retail sectors. Tiger Sugar has established itself as a premier bubble tea destination, blending authentic Taiwanese flavors with a playful, experiential approach that resonates with Dubai’s diverse, trend-conscious audience. Flying Tiger Copenhagen, meanwhile, offers a unique retail experience centered on creativity, affordability, and community engagement.

Both brands are characterized by strong official backing, robust compliance with local regulations, and a commitment to innovation and customer satisfaction. Their success in Dubai reflects the city’s appetite for novel, high-quality experiences and its position as a global hub for lifestyle and hospitality brands.

As Dubai’s F&B and retail landscapes continue to evolve, Tiger Sugar and Flying Tiger Copenhagen are well-positioned to maintain their momentum, leveraging their distinctive brand stories, dynamic offerings, and deep understanding of the local market. For consumers and industry observers alike, these brands exemplify the creativity, diversity, and vibrancy that define Dubai’s contemporary urban culture.